Hello sweet peeps,
it’s Christine again 🙂 Today I’m talking about my way to prepare my cards if I want to sell them. You want to make sure your products have a good quality and a professional look. Still it should have something “personal” because of the handmade feeling – all of my cards are one-of-a-kind. So that’s what the packaging should “say”.
I know many things we do are done by intuition, but there are a few things about marketing (and this is about your OWN marketing!) that MIGHT work by intuition, but it’s good to keep them in mind. We all want to grow and get more professional, right?
If you want to sell your cards the packaging should communicate something about you, your business, and your products. It doesn’t have to be super fancy, but you don’t want a cluttered packaging if your product is clean and simple. You don’t want to have an unloving looking packaging, even if it’s functional – because cards are all about being kind and lovely.
Okay, that’s the theory and it sounds more difficult than it is. MY packaging is very simple – so are my cards. Clean, simple but personal:
- If you want to sell your cards online, make sure to take a picture (or two) that really shows your card well. Let your product shine. (For my card I used Too Hip, Hats and Beach Bum, I think they make a great and funny combo!)
- Make your mark! You want your product to be a brand – so it might be helpful to buy a stamp with your blog- or shopaddress on it. Again: The design communicates – should the stamp be more functional or more sweet? You decide – but make it match your products! I stamp my blog address onto the back of each card that I sell:
- Add an envelope to your card – that’s the minimum of customer-service if you sell cards. If you buy a whole box of envelopes they’re quite inexpensive. You could also include the right postage-stamp if you want. And of course you can decorate your envelope to match your card, if you like. Self-adhesive plastic bags are perfect to protect your card+envelope against dirty fingers, rain, anything 😉
- After I packed the card I like to add a label with the price. I use my Silhouette-machine with it’s print and cut function to create labels (I print on self-adhesive label-sheets.) The shape of the label can have an impact on your all-over design. Mine is clean and simple, but also a little cute. The font that I used looks like handwriting, this makes it more personal. But the clean cut label does look professional. I also included my blog-address to the label – it’s marketing – I want to let people know who made this product and where they can find it. 🙂 (You could also print out the labels and use a punch to cut them out!)
So far I’ve only sold cards on markets and to friends. I’ve never used Etsy (or the German equivalent Dawanda). Do you have an Etsy Shop to sell your cards? Does it work for you? I’m thinking about having an account, but I’m not sure because of the fees. Please let me know f you have any experiences. Or maybe you sell your cards in another place?
By the way: The Sweet Stamp Shop does have an angel policy so you can also sell your hand-stamped Sweet Stamp creations. You can find all the info about this (And even more interesting info) in the Sweet FAQs.
I hope this post was a bit helpful (yes, my packaging is quite simple, but I thought about what and why 😉 ).
Let’s talk about YOUR marketing now. This Design Team term is nearly over – and I really really enjoyed being on this team. But the new Design Team Call might be interesting for YOU – because being on an awesome team is good for YOUR marketing – and I’ve learned a LOT here! So if you’re interested make sure to like our Facebook page (and click the “get notifications” button) to make sure you don’t miss any info. 🙂
Thanks so much for being a supportive sweet crafter! I really appreciate all the kindness around here!